Artist Development If you've heard that there's no single definition to describe "artist development" because it is different for every artist, then you heard right. For an established band with a CD and a growing fan base, artist development might be a concise and aggressive strategy for getting to the next level. For a fledgling indie band, it starts with the basics such as composing a band bio and learning to book shows. At any level, challenges and questions arise that require experience and insight to answer. When is the right time to hire a manager? Why is a publicist necessary? Does recording an EP really matter? What's the best way to get your music in front of the right people? Empress Action can help to de-mystify these and any other development milestones by walking you through a series of questions designed to define overall band direction, help identify realistic goals and advise on implementing all necessary promotional tools. If it sounds formulaic, it is; making something happen with music is a great dream to have, but thoughtful planning, wise strategy and quality promotional tools are the reality required to realize that dream.